To compile a concept design for the project, we had to consider the 4 main quadrants: ideation, creating a prototype, validation, and refining results. We held some brainstorming session with UBU where the project was taken from the initial brief and turned into a workable strategy that emphasised finding the right solution. During these collaborative sessions, UBU had access to the expertise of the entire Polymorph team, including UX specialists, business analysts, software developers and more.

During the 4 phases, we made sure always to circle back to the true north when iterating on the prototype and, crucially, to learn from user feedback and reactions. It was also necessary to prove the initial hypothesis to ensure that we build the right solution for the user. To do this, we asked questions such as “how can I verify that this is a good prospect to spend money, time and resources on”.

Thereafter, we sat with upnup to comb through the results and identify areas where work was still required. Finally, sufficient time was set aside to refine the results in anticipation of testing the product in the market to see if it was a good fit.

These 4 phases culminated in a concept design report containing:
1. Recommendations
2. Technical considerations
3. Financial implications
4. Project roadmap.