A few things to consider about AI for business (part 1)

Why should you care about what AI is or isn’t? Allow me a moment of transparency before we delve into a topic related to Artificial Intelligence (AI). This article has been hard to write. Despite the complexity of AI as a discipline, its rise in accessibility and popularity means that everyone with half a presence […]
Custom software development pricing: A guide for non-technical people

Let’s not beat around the bush. Custom software development doesn’t come cheap. Fortunately, there are questions you can ask to ensure you don’t waste money on software development. But how much should you budget in the first place? You’ll encounter various pricing models on your journey to determining the upfront investment into your software. Each […]
How to create a value proposition that stands out from the crowd

What is value proposition? Developing an effective value proposition is an essential part of business development. It helps you communicate why your product or service will be valuable to potential customers, investors, and other stakeholders. The value proposition is usually the first thing a customer hears about a company or product and communicates the value […]
A key to uncovering target and product market fit success

Business model research is an essential process for entrepreneurs, founders, CEOs, and leadership teams. One of the most important steps in business modelling is researching target markets and competitors. When businesses understand their target market and competitors, they can make informed decisions about the direction of their software product development. Market research makes it possible […]
4 Pitfalls to Avoid When Building Custom Software

If you enjoyed our previous blog about the three-legged stool of custom software development, you will now understand the balancing exercise required to build successful software and maximise your return on investment. We highlighted how custom software development can benefit businesses of all sizes – but only if it’s approached correctly. By its very definition, […]
Software development product discovery techniques

Product discovery is an important part of product design and development. You want to get early feedback on the product’s market fit without investing a lot of time and resources. Product discovery is the first phase of product development. It determines how you develop your product and provides insight into whether you should develop a […]
3-Legged Stool of Custom Software Development That Will Maximise Your Return on Investment

We recently interviewed Lize Monametsi, CEO of Polymorph, and Heinrich Venter, CTO of Polymorph, who shared their view on custom software development. They offered actionable insights on how to make sure that you build great software that will maximise your return on investment (ROI). It was a very informative discussion, and we are excited to […]
Why Product vision plays such an important role in building exceptional products

The world is full of products but not all of them are created equal; there are an exceptional few that stand out head and shoulders above the rest. You might ask me what makes these products successful. And there could be many answers such as visionary CEOs, finding the right product-market fit at the right […]
Maximise your return on investment with the software development planning canvas

Famous philosopher, writer and inventor, Benjamin Franklin once said: “If you fail to plan, you are planning to fail!” This statement is especially true when leading a software development project where you have to juggle various aspects of the software development process. We have adapted principles from The Lean Product Playbook by Dan Olsen to […]
Business viability risk: Before building an app make sure you have a viable business case

It is certainly a major achievement to develop and build an app that has real value and solves a tangible problem, that is usable, and that can be built given the available time and budget. Many apps never get to this point. However, there is one more risk to address – the app you build […]