Off-the-Shelf vs Custom Software: A Strategic Guide for Business Leaders

We understand that picking the right software can be daunting, especially in today’s fast-paced tech environment. If you’re leading a business, deciding between ready-made and custom software isn’t just about the technology you use – it’s a strategic choice that will shape business growth for years to come. In this article, we’ll explore both sides […]

A few things to consider about AI for business (part 2)

Introduction AI is not just a new technology—it’s reshaping industries. The question isn’t whether AI will disrupt your business but when and how, and it’s best to react to this type of disruptive change earlier rather than later. As Ethan Mollick, in his thought-provoking piece ‘On holding back the strange AI tide‘, reminds us: “The […]

A few things to consider about AI for business (part 1)

Why should you care about what AI is or isn’t? Allow me a moment of transparency before we delve into a topic related to Artificial Intelligence (AI). This article has been hard to write. Despite the complexity of AI as a discipline, its rise in accessibility and popularity means that everyone with half a presence […]

Custom software development pricing: A guide for non-technical people

Let’s not beat around the bush. Custom software development doesn’t come cheap. Fortunately, there are questions you can ask to ensure you don’t waste money on software development. But how much should you budget in the first place? You’ll encounter various pricing models on your journey to determining the upfront investment into your software. Each […]

How to create a value proposition that stands out from the crowd

What is value proposition? Developing an effective value proposition is an essential part of business development. It helps you communicate why your product or service will be valuable to potential customers, investors, and other stakeholders. The value proposition is usually the first thing a customer hears about a company or product and communicates the value […]

A key to uncovering target and product market fit success

Business model research is an essential process for entrepreneurs, founders, CEOs, and leadership teams. One of the most important steps in business modelling is researching target markets and competitors. When businesses understand their target market and competitors, they can make informed decisions about the direction of their software product development. Market research makes it possible […]

4 Pitfalls to Avoid When Building Custom Software

If you enjoyed our previous blog about the three-legged stool of custom software development, you will now understand the balancing exercise required to build successful software and maximise your return on investment. We highlighted how custom software development can benefit businesses of all sizes – but only if it’s approached correctly.  By its very definition, […]

Software development product discovery techniques

Product discovery is an important part of product design and development. You want to get early feedback on the product’s market fit without investing a lot of time and resources. Product discovery is the first phase of product development. It determines how you develop your product and provides insight into whether you should develop a […]

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