Our take on a user research plan during the product discovery phase

User research is a tool to help us understand our users, their needs, behaviours, and attitudes. We need to know this so we can make informed decisions about the design and development of products and services for our clients. When helping businesses develop a product or service, we can’t just walk into the nearest coffee […]

Essential power-ups for growing a UX team

Polymorph has grown in leaps and bounds since I joined the team in 2015. Many people have come and gone, and many things have changed. But core to our culture — a deep curiosity that has enabled us to keep learning — remained as strong as ever. It is a constant that has never changed […]

The meaning of UX design in app development

The term user experience (UX) was first coined in 1993 by the Cognitive psychologist, Don Norman, while working at Apple Computer as a designer. As a User Experience Architect for Apple, he became the first person to have UX as part of his job title. He said: “I invented the term because I thought Human […]

Curating and the art of the physical UX design (Part two)

A forest is full trees, but what we don’t always see at first glance is it is filled with insects too. As a curator and within my retail environments, what I work to create for visitors are spaces that allow a relaxation of the senses, so that people could be present. Unencumbered by restrictions on […]

Curating and the art of the physical UX design

“A forest is full trees, but what we don’t always see at first glance is it is filled with insects too” As a curator and within my retail environments, what I work to create for visitors are spaces that allow a relaxation of the senses, so that people could be present. Unencumbered by restrictions on […]

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