Software development product discovery techniques

Product discovery is an important part of product design and development. You want to get early feedback on the product’s market fit without investing a lot of time and resources. Product discovery is the first phase of product development. It determines how you develop your product and provides insight into whether you should develop a […]

Our take on a user research plan during the product discovery phase

User research is a tool to help us understand our users, their needs, behaviours, and attitudes. We need to know this so we can make informed decisions about the design and development of products and services for our clients. When helping businesses develop a product or service, we can’t just walk into the nearest coffee […]

Software development product discovery

What is product discovery and what is the importance of it? Product discovery is a flexible period during which the product team focuses on “building the right thing” rather than “building the thing right”. The latter would be seen as product delivery. We see product discovery as an iterative process where an emphasis is placed […]

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