The meaning of UX design in app development

The term user experience (UX) was first coined in 1993 by the Cognitive psychologist, Don Norman, while working at Apple Computer as a designer. As a User Experience Architect for Apple, he became the first person to have UX as part of his job title. He said: “I invented the term because I thought Human […]

App development product discovery

What is product discovery and what is the importance of it? Product discovery is a flexible period during which the product team focuses on “building the right thing” rather than “building the thing right”. The latter would be seen as product delivery. We see product discovery as an iterative process where an emphasis is placed […]