“Can it be done?” is not the right question to ask when building an app

After extensive and in-depth research, you conceived a great idea for an app. And not only did you devise this great idea, but you also took the necessary steps to validate your idea as much as you can by conducting market research through competitor analysis. You then tested your app using a group of representative […]

App development: Don’t get caught building an app with no real value

Currently, the Apple App Store grows with 1000+ apps per day which means competition is fierce and organisations can easily feel that they are missing out on an essential piece of the digital revolution. Nevertheless, businesses can make the fatal mistake of diving into app development unprepared and end up with an app with no […]

Mitigate Usability Risk – Make sure your mobile app is easy to use

Like with any meaningful innovation, developing an app comes with several risks. Whether your users can figure out how to use your solution is one of the big 4 product development risks. This is known as usability risk and not addressing it early can result in your app failing. Usability is a measure of how […]

Understanding these 4 risks will help you build a successful app

Developing a mobile (or web) app is an exciting opportunity that could lead to substantial business growth. Just like any meaningful innovation, app development includes a number of risks and analysing them should form an essential part of the planning process. Given the amount of time and resources that are typically invested in app development […]