Conversation all the way down: The common thread in UX
In the world of User Experience (UX), there’s a hidden thread that weaves through every aspect of our work. It’s not about pixels, wireframes, or user flows—it’s about conversation. From research to design to development, we’re constantly engaging in a dialogue with our users. It’s “conversation all the way down.” This phrase – coined in […]
Gamification 101: Enhancing user engagement in software and apps
Sustaining user engagement for your custom software or mobile app can be a game-changer (pun intended!). By skillfully integrating game elements, Product Teams are transforming mundane tasks into engaging, rewarding experiences that keep users hooked. At its core, gamification in software and apps involves borrowing elements from games and applying them to everyday tasks and […]
How do we make products that sound human?
Many product teams, like ours, don’t have a dedicated UX writer/content designer. But, with a bit of a shift in mindset and by making use of the UX skills already on our team, we’ve been able to help our clients build apps that sound human. So, how do we translate what’s happening on the back […]
Our take on a user research plan during the product discovery phase
User research is a tool to help us understand our users, their needs, behaviours, and attitudes. We need to know this so we can make informed decisions about the design and development of products and services for our clients. When helping businesses develop a product or service, we can’t just walk into the nearest coffee […]
Service Design: Improving Business Processes AND Customer Experience
When we partner with our clients to develop a product, it’s important to note that in most cases, the product we’re building is only a part of the larger picture for their business. Ultimately, we need to create something that not only delivers a great experience but also seamlessly integrates into their overall operations to […]
Essential power-ups for growing a UX team
Polymorph has grown in leaps and bounds since I joined the team in 2015. Many people have come and gone, and many things have changed. But core to our culture — a deep curiosity that has enabled us to keep learning — remained as strong as ever. It is a constant that has never changed […]
Flutterflow for UX designers: What, why and when?
What is Flutterflow and low-code development? Low code is a way of creating software applications that emphasises visual design over traditional coding. Instead of writing code, low-code platforms use a visual interface that allows users to create and configure applications using pre-built templates and components. This approach makes it possible for people of all skill […]
The meaning of UX design in app development
The term user experience (UX) was first coined in 1993 by the Cognitive psychologist, Don Norman, while working at Apple Computer as a designer. As a User Experience Architect for Apple, he became the first person to have UX as part of his job title. He said: “I invented the term because I thought Human […]
Mitigate Usability Risk – Make sure your mobile app is easy to use
Like with any meaningful innovation, developing custom software comes with several risks. Whether your users can figure out how to use your solution is one of the big 4 product development risks. This is known as usability risk, and not addressing it early can result in your software or product failing. Usability is a measure […]
Curating and the art of the physical UX design (Part two)
A forest is full trees, but what we don’t always see at first glance is it is filled with insects too. As a curator and within my retail environments, what I work to create for visitors are spaces that allow a relaxation of the senses, so that people could be present. Unencumbered by restrictions on […]
