Gamification 101: Enhancing user engagement in software and apps

Sustaining user engagement for your custom software or mobile app can be a game-changer (pun intended!). By skillfully integrating game elements, Product Teams are transforming mundane tasks into engaging, rewarding experiences that keep users hooked. At its core, gamification in software and apps involves borrowing elements from games and applying them to everyday tasks and […]

Our take on a user research plan during the product discovery phase

User research is a tool to help us understand our users, their needs, behaviours, and attitudes. We need to know this so we can make informed decisions about the design and development of products and services for our clients. When helping businesses develop a product or service, we can’t just walk into the nearest coffee […]

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