Our take on a user research plan during the product discovery phase

User research is a tool to help us understand our users, their needs, behaviours, and attitudes. We need to know this so we can make informed decisions about the design and development of products and services for our clients. When helping businesses develop a product or service, we can’t just walk into the nearest coffee […]
“Good?” said the design. “Don’t call me good! I’m the scariest UX in this wood.”

I spent part of my morning catching up on the Polymorph Slack channels. As usual there’s been a lot of interesting links posted over the last few days. I noticed something while reading the linked articles. Many writers would refer to ‘good’ or ‘great’ UX. I’ve heard people say this before, and it has always […]