How do we make products that sound human?

Many product teams, like ours, don’t have a dedicated UX writer/content designer. But, with a bit of a shift in mindset and by making use of the UX skills already on our team, we’ve been able to help our clients build apps that sound human.  So, how do we translate what’s happening on the back […]

Our take on a user research plan during the product discovery phase

User research is a tool to help us understand our users, their needs, behaviours, and attitudes. We need to know this so we can make informed decisions about the design and development of products and services for our clients. When helping businesses develop a product or service, we can’t just walk into the nearest coffee […]

Service Design: Improving Business Processes AND Customer Experience

When we partner with our clients to develop a product, it’s important to note that in most cases, the product we’re building is only a part of the larger picture for their business. Ultimately, we need to create something that not only delivers a great experience but also seamlessly integrates into their overall operations to […]

Essential power-ups for growing a UX team

Polymorph has grown in leaps and bounds since I joined the team in 2015. Many people have come and gone, and many things have changed. But core to our culture — a deep curiosity that has enabled us to keep learning — remained as strong as ever. It is a constant that has never changed […]

Curating and the art of the physical UX design (Part two)

A forest is full trees, but what we don’t always see at first glance is it is filled with insects too. As a curator and within my retail environments, what I work to create for visitors are spaces that allow a relaxation of the senses, so that people could be present. Unencumbered by restrictions on […]

Curating and the art of the physical UX design

“A forest is full trees, but what we don’t always see at first glance is it is filled with insects too” As a curator and within my retail environments, what I work to create for visitors are spaces that allow a relaxation of the senses, so that people could be present. Unencumbered by restrictions on […]

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