4 Reasons why many good apps fail and how to avoid them

App stores are brimming with mobile apps craving to make their mark. This leads to massive competition and makes it challenging for developers who are keen to develop a mobile app to grow their business. The reality is that approximately 80-90% of mobile apps in the app stores are discarded after only one use. So […]

4 Simple Steps to Validate Your Mobile App With Customers

You have a really good idea for a mobile app. It solves a specific problem and there are no other similar apps out there. Still, having only a concept for your app is not enough and you might be worried that after investing a substantial amount of money to develop the app, the market might […]

Does your business really need a mobile app? Start by asking yourself these 5 questions

Consumers are increasingly connecting with businesses on their smartphones and other smart devices. As a result, many businesses develop mobile apps to connect with these consumers.  While a mobile app can certainly be an invaluable tool to connect with consumers, it does not necessarily mean your business needs one. Below we elaborate on 5 questions […]