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Competitive analysis for new products: mapping inertia, hacks, and “good enough”

This piece sits in Polymorph’s series on the seven fundamentals of great products. We’re on the fourth one: you are always competing, even when the ...

Competitive analysis for new products: mapping inertia, hacks, and “good enough”

This piece sits in Polymorph’s series on the seven fundamentals of great products. We’re on the fourth one: you are always competing, even when …

August 24, 2026

Product validation before build: how to confirm value without wasting runway

This piece sits in Polymorph’s series on the seven fundamentals of great products. We’re on the third one: turn ideas into value hypotheses you …

August 11, 2026

Behavioural customer research: when interviews are not enough

This piece sits in Polymorph’s series on the seven fundamentals of great products. We’re on the second one: move from “who is the user?” …

August 4, 2026

Product and Business

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UX Design

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Software Engineering and Technology

The True Cost of Building the Internet of Things

Software Engineering and Technology

In a recent Forbes article, B2B spending on the IoT technologies, apps and solutions will reach $267 billion by 2020 and Statista forecasts that the ...

What do you learn when you investigate the top ten most used Smartphone apps?

Software Engineering and Technology

According to the 2017 US Mobile App report, Facebook and Google collectively own eight of the top ten apps used on Smartphones. Although the top ...

12 tips for entrepreneurs who consider mobile app development in 2018

Software Engineering and Technology

Working with entrepreneurs, intrapreneurs, c-level execs in corporates, product owners, developers, designers, Agile managers, marketing teams and everyone else on mobile app development has given ...