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Competitive analysis for new products: mapping inertia, hacks, and “good enough”

This piece sits in Polymorph’s series on the seven fundamentals of great products. We’re on the fourth one: you are always competing, even when the ...

Competitive analysis for new products: mapping inertia, hacks, and “good enough”

This piece sits in Polymorph’s series on the seven fundamentals of great products. We’re on the fourth one: you are always competing, even when …

August 24, 2026

Product validation before build: how to confirm value without wasting runway

This piece sits in Polymorph’s series on the seven fundamentals of great products. We’re on the third one: turn ideas into value hypotheses you …

August 11, 2026

Behavioural customer research: when interviews are not enough

This piece sits in Polymorph’s series on the seven fundamentals of great products. We’re on the second one: move from “who is the user?” …

August 4, 2026

Product and Business

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UX Design

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Software Engineering and Technology

Why it is never a good idea to use low cost app development to build your brilliant idea

Software Engineering and Technology

In South Africa, we have an Afrikaans saying that ‘goedkoop koop is duur koop’ simply, it means that saving money, can cost you money. Even ...

8 tips for running an Agile software development project remotely

Software Engineering and Technology

I started working remotely just more than 6 years ago, the same day I started working in an agile environment. Over this period I’ve been ...

6 Characteristics you will find in a strong mobile app development team

Software Engineering and Technology

January, a time for goals and planning the year, but also a good time to review the previous year for what worked and how to ...

Poly Stuff

Looking forward to the VR Days conference in Amsterdam next week

Poly Stuff

My whirlwind trip through the conferences and summits of October and November starts with WorldSummitAI this week and then moves onto VRDays on 25 – ...